Marketing
Unlock the potential of Marketing with data-driven insights and neuromarketing techniques.
Design
Visual Appeal:
66% of consumers are captivated by short-form videos on social media. Design content that's brief yet impactful.
Mobile-First Approach:
With 99% accessing social media via mobile devices, ensure your content is mobile-optimized.
Cultural Sensitivity:
Tailor content to regional preferences.
Interactive Elements:
Engage users with interactive posts, polls, and stories to boost engagement.
Consistent Branding:
Maintain a consistent visual and tonal identity across all platforms for brand recognition.
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What’s included in your website?
Your website will be powered with the following features
Development
Platform Selection:
Prioritize platforms like TikTok, which generated $350 million in Q4 of 2022, outperforming major competitors.
Adaptive Content:
Develop content that's flexible across devices, considering 78% exclusively use phones for social media.
Algorithm Understanding:
Stay updated with platform algorithms to ensure content reaches its intended audience.
Integration:
Seamlessly integrate social media with other digital marketing strategies for a holistic approach.
Trend Analysis:
Regularly analyze emerging trends, like the rise of short-form videos, to stay ahead of the curve.
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What’s included in your website?
Your website will be powered with the following features
Maintenance & Management
Engagement Metrics:
Monitor metrics like average daily usage, where globally people spend about 145 minutes on social media.
Feedback Loop:
Use neuromarketing techniques to understand user feedback and adapt strategies accordingly.
Schedule Consistency:
Maintain a consistent posting schedule, leveraging peak engagement times.
Crisis Management:
Be prepared to handle any PR crises that arise on social platforms swiftly and professionally.
Cross-Promotion:
Collaborate with influencers and other brands for cross-promotion to expand reach.
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What’s included in your website?
Your website will be powered with the following features
Consultation
Neuromarketing Workshops:
Understand the science behind neuromarketing and how it can amplify your social media efforts.
Platform Selection:
Get expert advice on which social media platforms are best suited for your brand.
Content Strategy Brainstorming:
Collaborate with experts to brainstorm content ideas that resonate with your audience.
Ad Campaign Planning:
Plan ad campaigns that align with your business goals and target audience's psyche.
Performance Review:
Regular consultations to review performance metrics and gain insights for improvement.
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The online marketing solutions we provide and manage
For us it’s not only about the number of clicks but converting a customer
SEM and Google Adwords
Search engine marketing (aka. cost per click advertising) is primarily achieved using Google Adwords. Its a tool that allows us to create ads that will appear in search results. You are charged per click/visit on your ad. We can create an effective online ad campaign that will attract quality customers, in your targeted area, to your website.
Facebook Marketing
With social media marketing we are able to run paid Facebook posts and ads that will be seen by potential customers in your targeted location. We can manage your social media marketing and set up a strategy that delivers the desired results.
Email Marketing
Email campaign marketing can be tricky to say the least. We will do everything from designing a beautiful responsive (mobile friendly) email to sending it to the desired recipients. Then see who opened the email and interacted with it. We can even integrate our system on your website to allow customers to sign up to your newsletters.
Blogging and Content Marketing
Blogging can be a daunting task and time consuming. However, it’s a great way to attract readers and potential customers. We can help simplify the process by setting up a blog for your website, teach staff how to blog and integrate it with social networking sites.
Social Media
Social media marketing is not only an essential part of today’s digital marketing mix, it is also a very effective way to improve your website search engine rankings.
Choosing the right social media channel for your business, setting it up and running it effectively can be daunting and time consuming. And this is where we come in!
SEO Management
Search Engine Optimization is an important ongoing service aiming to increase your website’s search ranking for selected keywords. Rank on the first page, not second. More on our iQWeb SEO services.
Find out how we can help with your web presence.
Having a website at the heart of your digital marketing efforts is an excellent, and essential, foundation. Relying on a static website alone in this day and age is, however, often not enough. Regular contact with your potential customers using one or more of the many tools available is the icing on the cake which can make an enormous difference to your business.
Social Media Management
Social media marketing is not only an essential part of today’s digital marketing mix, it is also a very effective way to improve your website search engine rankings.
Choosing the right social media channel for your business, setting it up and running it effectively can be daunting and time consuming. And this is where I come in !
Here are a few typical questions we get asked:
- Should I have a Facebook page?
- How do I set up an effective LinkedIn company page?
- How about Pinterest or Instagram?
- How do I set up a successful Youtube channel?
- What should I say on Twitter, Linked In, Facebook?
- How can I manage all this without spending hours on it?
- What’s the minimum I should do for the best outcome?
- How do we show up on Google maps?
Any of this sounds familiar ? If so, call us for a chat. we offer sound advice and practical assistance to clients looking to improve their social media presence and grow their digital marketing activities. And we can help you too!
Email marketing
Email marketing, when done sensitively, can be a great way to build a long term relationship with your audience.
Whatever your business, email marketing can be a very successful way of keeping in touch with customers and growing your business. You may choose to use email marketing for one or more of the following reasons:
- to keep in regular contact with your customers or prospects
- to grow your base of followers
- to advise contacts of new developments within your business
- to run promotions and special offers
- to keep in touch at Christmas
Whatever your objectives, establishing a communication platform with customers and prospects helps you to stay at the forefront of their mind.
There are a number of ways we can help you get the best out of your email marketing campaigns:
- Create newsletter sign-up on your website
- Recommend and set up email marketing software
- Design email templates so your newsletter look great
- Advise on content most likely to engage your audience
- Write the content (content is provided by an experienced copywriter)
- Provide writing skills training for e-marketing
- Run training for you in-house on how to create your own newsletters