Towards the end of the last century, small business owning a great technology could keep competition away.
Today with plenty of free apps, worldwide internet communication, and easy means to achieve it like mobile phone, we must consider some important small business trends. They are related to understanding the principles of customer relationships, how social media can develop customer loyalty, and how the interaction between platforms helps to build an efficient business.
Acquiring prospects and customer relationships develop to a greater extent on social media relative to the past. Whether or not you have developed a brand, it’s important to think that your business has one. If it’s in an incipient form, develop it.
Based on your brand, create your account on LinkedIn. If you already have one, update it with the business achievements. Attach a new photo that represents your brand, including the business logo, your company slug line, other attractive images, and an introduction video or “how-to” video. People look for the videos.
Today it’s about how the tech is used to provide you with more customers. Therefore, one social platform is barely enough. From LinkedIn, move to Facebook, Instagram, Twitter, and Pinterest. It might be a pain to have accounts in all four, at least you can start with one and expand. Use the free tools on Facebook to attract, satisfy, and engage your followers. Facebook’s messenger is a prime tool for instant communication.
Instagram and Pinterest offer a great way to showcase images. Twitter offers even longer messages, expanded from the initial 140 characters wherein sprouts you deliver news, announcements, promotions to your audience. Keep consistent between platforms with accounts profiles that show similar relevant information about your business information, promotions, and how you help people.
Google also has an important place among the online tools with its free huge directory listings for businesses and regional help they offer.
There is no doubt that setting up, developing, and growing your social media and online profiles take time and learning. You can choose to do it all yourself or some part and delegate the rest to the experts.